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Orveon’s Plans for BareMinerals, Laura Mercier and Buxom

Looking for synergies following $700 million acquisition from Shiseido.

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By: TOM BRANNA

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Orveon is ready to grow its beauty business. Just months after acquiring BareMinerals, Laura Mercier and Buxom from Shiseido for $700 million, Orveon CEO Pascal Houdayer says sustainability is a focus for all three brands. He told Women's Wear Daily his ambition for Orveon is to be “sustainable face care experts,” he said. “Each innovation will have a positive impact…sustainability is feasible.” First, though, the business plan must be sustainable. In an effort to reduce redunda...

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